BUCKET & SPADE/CUMBRIA TOURISM
HOLIDAY GUIDE: 2020 | 2021
This Cumbria Tourism publication is produced by Bucket and Spade to promote Cumbria and the Lake District, to local and national audiences.
The 2020 brief from Cumbria Tourism was for the guide to become more magazine like. This would be reflected in the new bitesize content and themes, in order to create a more interactive and browsable experience. This approach was a significant move away from the established design.
I have a long-established relationship with Cumbria Tourism, having worked with them since 2010, and so to be entrusted with such a commission was a lovely reflection of their confidence in my abilities. It was such a success we worked together again on the 2021 Guide.
The guide runs to 100 pages and alongside themed visitor information, includes sections for advertisers and listings. The whole guide can be viewed here.
The guide is distributed nationally at high footfall sites with 120,000 copies printed.